Marketing to Youth

How to Increase Market Share & Deepen Brand Loyalty Among Youth Audiences

November 16 & 17, 2005

Today's youth is one of the market's most influential and lucrative consumer groups. They have money to burn, but how do you market to them effectively? Tweens and teens are exceptionally hard to target, requiring unconventional tools and expertise. Consider that today's youth is bombarded by choices, demanding of speed and response, savvy in the face of marketing messages, and "wired" throughout the day via multiple forms of interpersonal communication like e-mail, IM, cell phones and text messaging. What's a youth-focused brand to do?

This conference will show you how to market and communicate to this market if you want its business, point out future trends and uncover best practices and marketing initiatives that produce results.

Presenting Companies:

DDB KidThink – Youth Market Systems Consulting – MacLaren McCann – Millward Brown Tangency Corp. – MindShare, Chicago – Kaboose.com – Corus Entertainment – Xbox Microsoft – Synovate – Rogers Wireless Inc. – Mac's Convenience Stores Inc. – Astral Media Radio – Youth Culture Group – The Marketing Store – Nike Canada Ltd. – Due North Communications Inc. – Grip Limited – Del Laboratories (Canada) Ltd..

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