Marketing to Women

How to Increase Your Share of this Dominant & Powerful Consumer Group

April 27 & 28, 2005

Women are the most powerful buying force in business and consumer markets today. The generally accepted estimate of women's buying power puts it at 80% of all household spending. But on what? And what should your business do about it now?

This conference will provide fresh insights, trends and ideas to help you understand the female consumer, how she spends her media time, and what typifies her pre-purchase behaviour.

Presenting Companies:

Rogers Publishing Inc. – BBDO/Chicago – Chatelaine – TBWA/Toronto – The Home Depot – MBS – Tangency Corp. – john st. – Due North Communications Inc. – Leo Burnett Canada – Ogilvy & Mather, Toronto – DDB Canada – Unilever Canada – ehn inc. FEM/Quiller & Blake – Astral Media Radio, Montréal – Sequentia Communications – Alliance Atlantis Communications – Bright Red Communications Inc..

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