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Media Effectiveness
Catching the Attention of Your Target Audience in a Media Multi-Tasking Age February 23 & 24, 2005Being able to get your message across to your desired audience is getting tougher and tougher. Why? Consumers are multi-tasking—splitting their attention between multiple media sources at the same time. This phenomenon of absorbing the media while doing other tasks will only be magnified over time, as still more—and newer—technologies evolve and attention spans further splinter among competing media. With this uber-fragmentation of media, how are you to reach enough of the people you need to in order to move your business?
This conference will look at the issues advertisers are going to have to consider before making the kinds of significant commitments to their media investments.
Presenting Companies:CTV Television Inc. – Standard Broadcasting Corporation Ltd. – Interactive Advertising Bureau of Canada – Corby Distilleries Ltd. – CanWest Media Sales – AOL Canada Inc. – MindShare – Millward Brown – Diageo Canada – Nike Canada Ltd. – Canadian Blood Services – Arnold Worldwide Canada – BC Dairy Foundation – Boardwalk Media – VFM Interactive Inc..
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