Marketing to Baby Boomers

Capitalizing on the Purchasing Power of this Lucrative Consumer

December 1 & 2, 2004

Marketing and advertising dollars in recent years have been focused on targeting young consumers. By 2010, consumer spending by baby boomers will be $1 trillion dollars higher than spending by those aged 18 and 44. But on what? And what should your business do about it now?

This conference will show you how to talk to boomers if you want their business, ideas on what products and services may boom and how some companies are reaping the rewards of this powerful consumer.

Presenting Companies:

Del Labs Canada – Sally Hansen – Brent Green & Associates, Inc. – The Boomer Project – 50Plus Magazine and 50Plus.com – M2 Universal – Alliance Atlantis Communications – Boomers Marketing, Scott Thornley & Co. – Sark Agencies Ltd. – MACPHEE – Ryerson University – McWhirter & Associates – Nutritional Strategies Inc. – TD Waterhouse Canada Inc. – Expedia Canada Corp. – Thomas & Partners Co., Inc..

previous | next