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4th Annual Marketing to Moms
The 24/7 of Mom: When, Where, & How to Connect June 6 & 7, 2007 in Toronto, ONMoms are one of the most profitable and sought-after consumer segments. However, marketers have a challenge in reaching this elusive and dynamic market. While most decisions are driven by rational, practical thoughts, others are more heavily influenced by emotions and maternal instincts - abstract expressions that are often hard for marketers to predict, understand, or influence. At the most basic level, marketers need to target moms through moms' language - this revolves around core needs such as safety, convenience, and value. This conference will help you to establish a rapport with moms through products, services and advertising that complement her complex lifestyle.
Presenting Companies:Best Buy Canada - IMI International Inc. - Accumark Communications Inc. - DDB KidThink - F.E.M. (Female Engineered Marketing) - SEGAL Communications - SEGAL Licensing - john st. advertising - SavvyMom Media - Charleson Communications - Samsung Digital Appliances - Canada - Capital C - Big Ideas Group - Rotman School of Business, University of Toronto - Irving Consumer Products - MommyClub.ca - MSN Canada - Calder Bateman - Weber Shandwick Worldwide, Toronto
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