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Multicultural Marketing
Chasing a Moving Target: Understanding the Realities of the "New" Demographics September 13 & 14, 2007 in Toronto, ON
The marketplace is becoming more heterogeneous. Census data shows that Canadian consumers cannot be viewed as a single block of customers with consistent purchasing patterns. The drastic change in growth and composition of population pose challenges to many companies. To meet these challenges, companies must consider capturing consumers segment by segment and securing the fastest-growing segments before their competitors do. Ethnic marketing has become one of the hottest trends of 2007, and Chinese and South Asian markets are particularly tantalizing. This conference will provide you with the ideal forum to learn from market leaders and break free from your competition.
Presenting Companies:Rogers Wireless - The Canadian Immigrant Magazine - RSI Research Solutions Inc. - Solutions Research Group - JumpTV - Scotiabank - execuGo Media - Response Advertising Inc. - Ipsos Reid - Rao, Barrett and Welsh - Torstar Media Group - Era Integrated Marketing Communications - Fairchild Television - Diversity Marketing Consultants Inc. - channel m
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