Lifestyle Marketing

Understanding and Connecting with Consumer Attitudes and Interests

May 14 & 15, 2008 Toronto, ON

Consumer lifestyles are changing dynamically under social-environmental influences. Lifestyle marketing aligns brands with consumers' interests, needs, desires, and values. As businesses have grown to realize that their success is increasingly dependent upon an adequate knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased steadily.

Companies must be able to interpret customer/product lifecycles and apply their "marketing machine" to successfully innovate around lifestyles and repackage existing offerings to fit the needs of new customers. This conference will show how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. You will learn how to interpret signals of change, assess the implications of it, and develop strategies to take advantage of it.

Presenting Companies:

University of Rhode Island – Manifold Data Mining Inc. – LAUNCH! – Toyota Canada Inc. – BrandEdge Inc. – guerilla PR, Inc. – District Lifestyle Marketing – DDB Echology – Junxion Strategies – Goldfarb Intelligence Marketing – Capital C – Youthography – Samsung Electronics Canada Inc. – Canwest Broadcasting – Pink Triangle Press – SVM inc. – Butterfield & Robinson

previous | next