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2nd Annual Green Marketing
How Smart Companies Use Environmental Strategy to Innovate, Create Value & Build Competitive Advantage Oct. 23 & 24, 2008 in Toronto, ONIn the last year we have seen a tipping point of public interest and concern over global climate change, fuelled by massive media interest. Companies which are not addressing it risk both legislative as well as brand and sales impacts. Green marketing represents opportunities for businesses to grow their sales, enhance their image and build brand equity. But doing green marketing right is not so easy.
Pinpointing your green consumer, working your way through the thicket of eco-labeling groups, and avoiding the criticism of greenwashing are just a few of the challenges. This conference will help companies, big and small, capitalize on new opportunities to build sales and brand equity. Hear inspiring case studies, lessons learned and emerging best practices on the road to building more sustainable products and brands.
Presenting Companies:Clorox Co. of Canada – Econoclast – Innovest Strategic Value Advisors – Canada Post Corp. – Domtar Inc. – Ci: conscientious innovation – Hewlett-Packard Canada – TerraChoice Environmental Marketing Inc. – Unilever Canada – Arcus Group – Toyota Canada Inc. – Scotts Canada Ltd. – Samsung – DDB Canada – Junxion Strategy Inc. – HuffStrategy
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