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5th Annual Marketing to Women
The Chief Purchasing Officer: Building & Maintaining an Ongoing Relationship with Her April 15 & 16, 2009 in Toronto, ONWomen are the lead users and influencers in virtually every consumer category. They have become nearly every family's chief purchasing officer. In fact, women's increasing buying and decision-making power is the driving force behind many of today's big retail trends. So, why do marketers have difficulty reaching them? This conference will cover issues and strategies to help brands connect on a more meaningful level providing a greater insight and knowledge to this hugely influential consumer segment.
Presenting Companies:RONA – IMI International – Meredith Corporation – Eisen Management Group – john st. – Ferrero Canada Ltd. – doug agency inc. – F.E.M. (Female Engineered Marketing) – Veritas Communications – Com.motion – BMW Canada – Astral Media Radio – PARA Paints – comScore Inc. – New York Fries & South St. Burger Co. – Rogers – The Style Spy Media Inc. – Boom Marketing
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