Overview

CAUSE MARKETING & CROWDSOURCING

Aligning Your Values for the Greater Good

More than ever companies are looking to drive the bottom line through cause and CSR to capture the ROI of value-driven strategies. Digital tools are being used across all marketing channels to create customer experiences and address concerns about the world as a whole. This presents a great opportunity for marketers to build and deepen ongoing connections with consumers. Brands are able to create a long-term impact, add to their brand equity and interact with customers in a way they have never been able to do. Attend this conference to learn strategies and initiatives that combine the feel-good philanthropy of cause with the Web 2.0 style of asking the audience.

Presenting Companies:

SRM Group – Giveo – Narrative Advocacy Media – C'volution, it's about change – One Big Planet Corp. – Boom! Marketing – LEVEL5 Strategic – AstraZeneca Canada – MS&L Worldwide – IMI International – Stephen Thomas – Addictive Mobility – Quizative – Calder Bateman Communications – Fidamont – Better the World

Target Market

VPs, Directors and Managers of Marketing, Advertising & Communications
VPs, Directors and Managers of Cause Marketing
Social Media Managers
Directors and Managers of Product Development
Chief Marketing Officers
Chief Brand Officers
Brand and Product Managers
Public Relations Professionals
Directors and Managers of Business Development
VPs, Directors and Managers of Account Services
VPs, Directors and Managers of Media Buying & Planning
Consumer Insight & Research Managers
Agency New Media Specialists
SEM Managers
Interactive Marketing Directors & Managers

Why You Should Attend:

Find out how social media and mobile are reshaping how consumers are engaging with causes
Discover new and emerging trends in cause marketing
Gain new insights into aligning and leveraging the right cause for your brand
Learn how global companies are leveraging online technologies with causes
Discover how to build brand loyalty by actively engaging your consumers
Hear how consumers are rallying and shaping CSR programs
Uncover the principles of successfully engaging your audience

ABC Life Literacy Canada:

OpenDialogue Inc. is pleased to partner with ABC Life Literacy Canada, a non-profit organization that inspires Canadians to increase their literacy skills. To achieve this, it mobilizes business, government and communities to support lifelong learning through leadership in programs, communications and partnerships. OpenDialogue shares ABC Life Literacy Canada vision of a Canada where everyone has the skills they need to live a fully engaged life.
To help ABC achieve this vision, OpenDialogue is participating in the 10^th Annual ABC Life Literacy Media sale www.abclifeliteracy.ca/mediasale, where donated media is sold at 65% off the rate card value with all funds raised going towards ABC Life Literacy's programs. OpenDialogue will also donate partial proceeds from each registration at its upcoming Cause Marketing & Crowdsourcing conference to ABC Life Literacy. For the latest news and information on literacy please visit www.abclifeliteracy.ca.

Conference Day 1

Overview
Conference Day 1
Conference Day 2
Conference Pricing
Conference Location

Brochure

Registration Fax