2nd Annual Marketing to Women

What Do Women Really Want?

April 19 & 20, 2006

Eight times out of ten, it's a woman who decides whether to buy your product or service. And her influence extends across a vast network of friends, co-workers and family. But there are almost as many ways to look at the women's market as there are women in it. Many of the issues that marketers face when courting women are linked to larger themes.

This conference will help you understand What Women Buy and Why, Where they shop and what's behind their preferences and how they spend their time at home and on the job.

Presenting Companies:

Leo Burnett USA, Inc. – Thomas Yaccato Group – Publicis Toronto – Puma Canada – Holt Renfrew – Sympatico/MSN – Youthography Inc. – RONA Inc. – DDB Canada – Matchstick Inc. – Epson Canada Ltd. – JWT – Holiday Inn on King – National Bank of Canada.

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