Food and Beverage Marketing

How to Win Market Share While Boosting Brand Equity

February 22 & 23, 2006

The Universal Concern for Health and Wellness has created a new Mass Market of "Better For You" Products where success depends upon having product with Great Taste, Superior Ingredients and a Winning Marketing Plan. But what makes a Market Success? How are Leading Companies overcoming obstacles to launch Innovative Products that Sell?

This conference will help Marketers to understand the Consumer in terms of Attitudes, Behaviour Patterns, Brand Usage and Lifestyle Factors. Attend this conference and find out how some of the Most Successful and Most Innovative Healthy New Products Hit the Market to Great Sales and Eager Consumer Demand.

Presenting Companies:

Renée's Gourmet – Faye Clack Communications Inc. – Canadian Grocer – The Teich Group – Dana McCauley & Associates – Kraft Foods North America (NY) – Maple Leaf Foods Inc. – Mosaic Field Marketing – Statistics Canada – Mintel International Group Ltd. (USA) – Watt International – SV&M – National Importers Inc. – Tea Association of Canada – Unilever Canada Inc. – The Solae Company (USA).

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