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Overview 2
6th Annual Marketing to Women The Death of Macho:
Altering the Conversation with the New BreadwinnersAccording to Statistics Canada, more Canadian women than men were in paid employment during the first half of 2009. This is a dramatic shift from just a generation ago. Most marketers have always been targeting women as influencers. But now, as more and more women take on the primary breadwinners' role, marketers should change their strategy to reflect this evolution. Your female customers are more likely than the male ones to consolidate their business with your brand. Attend this conference to learn strategies and tactics for adapting to the rapidly changing environment without losing focus on your most valuable customer.
Title Sponsor: Presenting Companies:F.E.M. (Female Engineered Marketing) Nestlι Canada Inc. Juniper Park Speedy Corporation Nordic Selfcare Institute The Siren Group Ogilvy Canada- Electrolux Home Care Products Canada Inc. Pilot PMR Taxi Canada Inc. Sweetspot.ca Harlequin Enterprises Majority Marketing PLAN Canada SCA Personal Care North America, Inc. Zig AndersonDDB Advertising Bottom Up Design
Target Market - VPs, Directors and Managers of Marketing, Advertising & Communications
- Directors and Managers of Product Development
- Brand and Product Managers
- Presidents and CEOs
- Directors and Managers of Business Development
- VPs, Directors and Managers of Media Buying & Planning
- Consumer Insight & Research Managers
- Strategic Planners
- Interactive Marketing Directors & Managers
- Creative Directors
Why You Should Attend: - Discover how to connect and effectively communicate with women, enhance their brand experience and ultimately inspire them to buy
- Find out how women interact with social media and what it means to your brand
- Get the insight you need to create a deep emotional connection with today's "Chief Health Officer"
- How to connect your brands to align with her values and needs
- Hear new and fresh ideas to reach and engage the female consumer
- Learn how to successfully segment the female audience
- Uncover her purchasing behaviour and the underlying emotions that drive it
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